PAST WORK
Founder’s Past Impact
Careem Plus Subscribers
- Identified the right target group
- Redefined the copy strategy and thus the communication of benefits
- Identified user perceived price for the loyalty program
Domino’s Sign Ups
- Usability study
- Research and Design sprints
Careem Plus Subscribers
- Identified the right target group
- Redefined the copy strategy and thus the communication of benefits
- Identified user perceived price for the loyalty program
Domino’s Sign Ups
- Usability study
- Research and Design sprints
Careem Dine Out Launch
- Discovery studies to define the UX flow including key UI elements
- Created a UX copy strategy (English and Arabic)
- Usability studies to refine the designs
OLx Growth
- Home page Usability study
- Seller journey mapping
- Buyer journey mapping
- Dealer experience mapping
Careem Dine Out Launch
- Discovery studies to define the UX flow including key UI elements
- Created a UX copy strategy (English and Arabic)
- Usability studies to refine the designs
OLx Growth
- Home page Usability study
- Seller journey mapping
- Buyer journey mapping
- Dealer experience mapping
OLx North Star Definition
- Identified the pain points in their current journeys
- Understood the service design and thus the importance of ‘inspections of second hand goods’ within the service journey
- Identifying the latent needs of sellers, buyers and dealers
Hero VIDA Launch
- Discovery research
- Trends understanding study
OLx North Star Definition
- Identified the pain points in their current journeys
- Understood the service design and thus the importance of ‘inspections of second hand goods’ within the service journey
- Identifying the latent needs of sellers, buyers and dealers
Hero VIDA Launch
- Discovery research
- Trends understanding study
Hero Pricing Strategy
- Qualitative understanding of motorcycle features
- Quantitative perceived price of features
Hero Pricing Strategy
- Qualitative understanding of motorcycle features
- Quantitative perceived price of features
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