Experience research that
boosts conversions
and builds lasting loyalty
User Experience Research- Customer Experience Research
- UX/CX Strategy
- Service Design
- Innovation
- Conversion Optimization
- Acquisition
- Retention
- Engagement
- UX/UI/Motion Design
- User Experience Research
- Customer Experience Research
- UX/CX Strategy
- Service Design
- Innovation
- Conversion Optimization
- Acquisition
- Retention
- Engagement
- UX/UI/Motion Design
UX PROSPERAR
ABOUT UX PROSPERAR
We’re here to help you uncover insights through Qualitative and Quantitative User/Customer Experience Research, inspired by the best in tech. These user-centered insights drive innovation and growth. We share everything we discover in the VOICE OF YOUR CUSTOMERS!
With years of experience working with brands like Careem, VML, Domino’s, OLX, Hero Motocorp, Unilever, and more, we deliver actionable strategies in clear, familiar language to guide your teams in product, design, and marketing.
We don’t just stop at insights—we turn them into strategies your teams can implement easily. Think of us as your partners, seamlessly integrating into your processes—no need to reinvent the wheel!
PAST WORKS
Where Our Founder Had Impact!
Careem Plus Subscribers
- Identified the right target group
- Redefined the copy strategy and thus the communication of benefits
- Identified user perceived price for the loyalty program
Domino’s Sign Ups
- Usability study
- Research and Design sprints
OLx North Star Definition
- Identified the pain points in their current journeys
- Understood the service design and thus the importance of ‘inspections of second hand goods’ within the service journey
- Identifying the latent needs of sellers, buyers and dealers
Hero Pricing Strategy
- Qualitative understanding of motorcycle features
- Quantitative perceived price of features
OLx Growth
- Home page Usability study
- Seller journey mapping
- Buyer journey mapping
- Dealer experience mapping
Hero VIDA Launch
- Discovery research
- Trends understanding study
Careem Plus Subscribers
- Identified the right target group
- Redefined the copy strategy and thus the communication of benefits
- Identified user perceived price for the loyalty program
Domino’s Sign Ups
- Usability study
- Research and Design sprints
OLx North Star Definition
- Identified the pain points in their current journeys
- Understood the service design and thus the importance of ‘inspections of second hand goods’ within the service journey
- Identifying the latent needs of sellers, buyers and dealers
Hero Pricing Strategy
- Qualitative understanding of motorcycle features
- Quantitative perceived price of features
OLx Growth
- Home page Usability study
- Seller journey mapping
- Buyer journey mapping
- Dealer experience mapping
Hero VIDA Launch
- Discovery research
- Trends understanding study
PAST EXPERIENCE
Brands That Saw Impact
SERVICES
What We Do
UX Research is much more than Usability testing!
FOUNDER
MEET THE FOUNDER
Prachi Shrivastava is a User Experience Research Strategist with over 14 years of experience working with people and companies in top tech! She’s all about driving growth by crafting innovative and impactful user experiences.
Prachi is a pro at mixed-methods UX Research and Service Design Thinking, and she thrives on collaborating across product, design, marketing, and operations teams. Her goal? To boost engagement, streamline ecosystems, and seamlessly integrate user-centered practices that deliver real results.
When she’s not deep into research, Prachi is a wellness advocate, passionate about how healthy nutrition can enrich and transform lives.
Prachi Shrivastava
ACHIEVEMENTS
OUR FOUNDER’S ACHIEVEMENTS
TESTIMONIALS
Words From Industry Professionals
Pooja Lunia
I had the pleasure of working with Prachi as a part of the Global Product Planning team at Hero MotoCorp.
What truly sets her apart is her ability to translate complex findings into actionable steps that drive impact. With a strong knack for UI/UX research, she combines trend awareness with design thinking to deliver creative, practical solutions.
Working with Prachi has been enriching, and I’m confident she will be a valuable asset to any team.
Neurosensum, India
Pooja Lunia
Ruma Dhingra
Prachi is a powerhouse in UX Research, consistently delivering insights that drive measurable business impact. Her strategic mindset and ability to tackle highly complex projects independently are truly impressive. With her user-first approach, she is an asset to any organization she collaborates with.
Gemini AI, Google
Ruma Dhingra
Jasjit Singh
Prachi’s work at Olx, on the dealer’s B2B and B2C journeys gave us clarity we never had before! She is very good at working on topics that are ambiguous. Through insights she can bring in structure that helps Design and Product teams visualize the journey much better!
Delivery Hero, United Arab Emirates
Jasjit Singh
Tiago Cabaco
Working with Prachi transformed how Careem as an organization thought about user experience research. The insights from her meticulously conducted studies were not only thorough but also actionable, directly contributing to the success of Careem’s products especially the loyalty program. She built the research team from scratch and ensured that everyone in the organization understood the impact UX research could create.
Food panda, Singapore
Tiago Cabaco
Kirthana Esther
I had the pleasure of working with Prachi on multiple studies, and she consistently demonstrated exceptional skill in enhancing app and website architecture and usability. Her ability to balance analytical precision with creative thinking is remarkable—exactly what brands need to differentiate themselves in today’s competitive landscape!
Microsoft, India
Kirthana Esther
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