Experience research that
boosts conversions
and builds lasting loyalty
User Experience Research- Customer Experience Research
- UX/CX Strategy
- Service Design
- Innovation
- Conversion Optimization
- Acquisition
- Retention
- Engagement
- UX/UI/Motion Design
- User Experience Research
- Customer Experience Research
- UX/CX Strategy
- Service Design
- Innovation
- Conversion Optimization
- Acquisition
- Retention
- Engagement
- UX/UI/Motion Design
User Experience ResearchUX PROSPERAR
ABOUT UX PROSPERAR
We’re here to help you uncover insights through Qualitative and Quantitative User/Customer Experience Research, inspired by the best in tech. These user-centered insights drive innovation and growth. We share everything we discover in the VOICE OF YOUR CUSTOMERS!
With years of experience working with brands like Careem, VML, Domino’s, OLX, Hero Motocorp, Unilever, and more, we deliver actionable strategies in clear, familiar language to guide your teams in product, design, and marketing.
We don’t just stop at insights—we turn them into strategies your teams can implement easily. Think of us as your partners, seamlessly integrating into your processes—no need to reinvent the wheel!
PAST WORKS
Where Our Founder Had Impact!
Careem Plus Subscribers
- Identified the right target group
- Redefined the copy strategy and thus the communication of benefits
- Identified user perceived price for the loyalty program
Domino’s Sign Ups
- Usability study
- Research and Design sprints
OLx North Star Definition
- Identified the pain points in their current journeys
- Understood the service design and thus the importance of ‘inspections of second hand goods’ within the service journey
- Identifying the latent needs of sellers, buyers and dealers
Hero Pricing Strategy
- Qualitative understanding of motorcycle features
- Quantitative perceived price of features
OLx Growth
- Home page Usability study
- Seller journey mapping
- Buyer journey mapping
- Dealer experience mapping
Hero VIDA Launch
- Discovery research
- Trends understanding study
Careem Plus Subscribers
- Identified the right target group
- Redefined the copy strategy and thus the communication of benefits
- Identified user perceived price for the loyalty program
Domino’s Sign Ups
- Usability study
- Research and Design sprints
OLx North Star Definition
- Identified the pain points in their current journeys
- Understood the service design and thus the importance of ‘inspections of second hand goods’ within the service journey
- Identifying the latent needs of sellers, buyers and dealers
Hero Pricing Strategy
- Qualitative understanding of motorcycle features
- Quantitative perceived price of features
OLx Growth
- Home page Usability study
- Seller journey mapping
- Buyer journey mapping
- Dealer experience mapping
Hero VIDA Launch
- Discovery research
- Trends understanding study
PAST EXPERIENCE
Brands That Saw Impact
SERVICES
What We Do
UX Research is much more than Usability testing!
FOUNDER
MEET THE FOUNDER
Prachi Shrivastava is a User Experience Research Strategist with over 14 years of experience working with people and companies in top tech! She’s all about driving growth by crafting innovative and impactful user experiences.
Prachi is a pro at mixed-methods UX Research and Service Design Thinking, and she thrives on collaborating across product, design, marketing, and operations teams. Her goal? To boost engagement, streamline ecosystems, and seamlessly integrate user-centered practices that deliver real results.
When she’s not deep into research, Prachi is a wellness advocate, passionate about how healthy nutrition can enrich and transform lives.
Prachi Shrivastava
ACHIEVEMENTS
OUR FOUNDER’S ACHIEVEMENTS
TESTIMONIALS
Words From Industry Professionals
Pooja Lunia
I had the pleasure of working with Prachi as a part of the Global Product Planning team at Hero MotoCorp.
What truly sets her apart is her ability to translate complex findings into actionable steps that drive impact. With a strong knack for UI/UX research, she combines trend awareness with design thinking to deliver creative, practical solutions.
Working with Prachi has been enriching, and I’m confident she will be a valuable asset to any team.
Neurosensum, India
Pooja Lunia
Ruma Dhingra
Prachi is a powerhouse in UX Research, consistently delivering insights that drive measurable business impact. Her strategic mindset and ability to tackle highly complex projects independently are truly impressive. With her user-first approach, she is an asset to any organization she collaborates with.
Gemini AI, Google
Ruma Dhingra
Jasjit Singh
Prachi’s work at Olx, on the dealer’s B2B and B2C journeys gave us clarity we never had before! She is very good at working on topics that are ambiguous. Through insights she can bring in structure that helps Design and Product teams visualize the journey much better!
Delivery Hero, United Arab Emirates
Jasjit Singh
Tiago Cabaco
Working with Prachi transformed how Careem as an organization thought about user experience research. The insights from her meticulously conducted studies were not only thorough but also actionable, directly contributing to the success of Careem’s products especially the loyalty program. She built the research team from scratch and ensured that everyone in the organization understood the impact UX research could create.
Food panda, Singapore
Tiago Cabaco
Kirthana Esther
I had the pleasure of working with Prachi on multiple studies, and she consistently demonstrated exceptional skill in enhancing app and website architecture and usability. Her ability to balance analytical precision with creative thinking is remarkable—exactly what brands need to differentiate themselves in today’s competitive landscape!
Microsoft, India
Kirthana Esther
FAQs
The Questions We Get All the Time
2. What differentiates UX Prosperar from other UX & CX Research agencies?
Most UX agencies stop at insights after UX & CX research, but we go further. We don’t just tell you what’s wrong, we give you a clear and actionable strategy to fix it.
- Real Insights, Not Just Reports – We uncover actual behaviors instead of relying on self-reports.
- Holistic & Flexible Approach – Our research is deep and observation-based, not limited by rigid methods.
- Tailored to Your Business – We customize our strategies instead of using one-size-fits-all frameworks.
- AI + Human Expertise – We blend AI-powered insights with human intuition for better results.
- Action-Driven Impact – We focus on measurable growth, not just creating reports.
We don’t believe in research for the sake of research. We believe in results.
3. How long does a UX project take?
It depends on the complexity and scope of your project.
- A small usability study can take a few weeks.
- A full UX / CX research and design project can take several months.
The good news? With the advent of AI in research analysis and operations, speed has significantly improved. We work fast without compromising quality, ensuring you get results when you need them.
4. Do you only work with businesses in Dubai?
Nope, we are a global agency! While we’re based in Dubai, we work with businesses across the Middle East and beyond. Our bilingual circle ensures seamless Arabic and English experiences, helping brands connect effectively with their audience.
5. Do you also design both websites and mobile apps?
Absolutely! Whether it’s a website, mobile app, SaaS product, or digital platform, we make sure it’s intuitive, user-friendly, and optimized for engagement across all devices.
6. We already have a development team. Why do we need UX research?
Because building without UX & CX research is like sailing without a map.
- It leads to costly redesigns.
- It wastes development time.
- It results in frustrated users and lost revenue.
Good UX & CX research ensures your product is right before it even launches—saving you time, money, and headaches down the road.
GET IN TOUCH
We’d Love to Hear from You!
We're here for all your UX requirements and Beyond!
Connect with us on
